• Jim Conroy, the CEO of Boot Barn expects sales to increase in the coming months as rodeos, country music concerts, and fairs bein their return
• So far, Boot Barn Shares have risen by more than 86% for this year 

• Nextdoor, a social media app to connect neighbors teams with Albertsons and Moderna to release a Covid-19 vaccine map
• This map will essentially let users be able to easily find vaccination sites in their area and schedule appointments

• Today (Tuesday), Anthony Fauci said that the delta variant of the coronavirus is the “most dangerous threat” as it is highly contagious
• This variant was first found in India and currently makes up 20% of new cases in the US and has had a 10% increase in infections from 2 weeks ago

• Beginning on July 8, McDonald’s will release their new loyalty program in the US
• Other fast food chains have looked to loyalty rewards programs in order to increase sales and keep online customers that they attained during the pandemic

• Recently, Peloton has been working on a new product which is a digital heart rate armband 
• This wearable will come in 2 different sizes and sync to other Peloton products such as the treadmills and cycles along with phones, tablets, and TVs that run the Peloton app
• The company has recently acquired Atlas Wearables which makes heart rate tracking fitness products earlier on this year

• The To Go brand sector of Tide detergent is in development for astronauts as the company and NASA have partnered
• Proctor & Gamble, the parent company of Tide, aims to use their fabric care products along with newer technological advancements to help areas with less water

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